Resume, Michael Coppens

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Summary

Relationship-oriented and civic-minded marketing professional, focusing on digital strategy and web marketing.  Proven effectiveness in reducing costs and enhancing client communication.

Professional Experience

Bayou City Art Festival
Social Media Manager, Spring 2012

  • Increased Twitter output and engagement by sending out regular tweets about non-profit partners and Festival sponsors.
  • Successfully established Bayou City Art Festival brand on Instagram and Pinterest.
  • Recruited and managed social media volunteers who created event content via Instagram and Pinterest throughout the Festival.
  • Managed set up and volunteers of the VIP Tent area.

Schipul – The Web Marketing Company
Business Development Associate, 2010 – 2011

  • Developed strategies and direction of Discovery Green web site development project that allowed for great success during Houston’s Final Four weekend festivities.
  • Identified Gowalla as a viable marketing platform, leading to custom stamp development for the Children’s Museum of Houston and Texas Renaissance Festival, and assisting in the capital campaign of the Duluth Children’s Museum.
  • Speaker and administrator of Netsquared Houston community group, a collision of non-profits, social change and technology.
  • Deep understanding of the fundamentals of web marketing, including content management systems, search engine optimization and social media.

Society for the Performing Arts
Group Sales Manager, 2005 – 2010

  • Increased sales by 60% though implementation of new strategies, as well as, building upon existing clients.
  • Created NiteSPA, a young professional subscription program featuring select performances with post performance events and networking between artists and patrons.
  • Revamped Event Usher program resulting in increased sales and customer satisfaction.
  • Facilitated pre- and post-show events for groups, enhancing the patrons’ experience at SPA events.
  • Coordinated between clients and creative department to ensure client’s design needs were met above their expectations.
  • Developed strong relationships with vendors to provide timely production of materials ahead of client’s marketing schedules.
  • Assisted in the artistic development of marketing materials to adhere to company brand and message.

Graphics Marketing & Communications
Production Manager, 2004 – 2005

  • Coordinated between clients and creative department to ensure client’s design needs were met above their expectations.
  • Developed strong relationships with vendors to provide timely production of materials ahead of client’s marketing schedules.
  • Assisted in the artistic development of marketing materials to adhere to company brand and message.

Duke Energy Corporation
Information Coordinator, 2001 – 2003

  • Administrator of corporate-wide database of over 60 industry publications, contract negotiations, customer problem-solving and research.
  • Built strong relationships with publishers that increased vendor responsiveness and the quality of customer service.
  • Innovated communication and delivery, simplifying use of industry publication database, increasing employee usability and satisfaction.
  • Led United Way team effort boosting campaign contributions and awareness.
  • Consolidated corporate publication contracts resulting in a 30% cost savings.
  • Awarded Outstanding Service on a Committee for the Leadership Development Network.

Related Experience

Houston Young People for the Arts
Chair, 2010 – 2012

Leader of Houston Downtown Alliance young professional group dedicated to sharing the experience of Houston’s artistic community through events, performances and networking. Manager of twenty-four member Steering Committee including delegation of responsibilities to Programming, Gala and Membership Committee chairs and scheduling of regular committee meetings.

Texas Bowl, Event & Hospitality Committee
Member, 2006 – Present

Longtime member of committee dedicated to providing a positive experience for bowl participants and their families. Roles have included Team Host, Alumni Host, Team Luncheon and everything else in between.

Meineke Car Care Bowl of Texas, Community Outreach Committee
Member, 2011 – Present

Co-chair of Young Executive Sub-Committee tasked with building community engagement among Houston young professionals. Plans include game day brunch with three Saturday Brunch game watching events and celebratory team selection happy hour. Includes formation and management of committee of local leaders to plan, promote and participate in all events.

Social Media Profiles

Education

Bachelor of Science, Advertising/Public Relations, Texas Christian University